Free SEO Tips for top organic and natural search engine position

You open your browser to your favorite search engine and type keywords that will most assuredly bring your web site up on the first page of the SERP’s (search engine result pages) and voila, you can’t find your web site there, or for that matter on the first 100-200 pages. Well don’t feel alone, most web sites have that same problem.

With more than 80 MILLION registered web sites, and 8 BILLION pages currently on the Internet, and millions more being added every day, it’s become critically important to not only have great content and solid web site structure, but your web site needs to be optimized properly so it can be ranked high based on a variety of unique variables known as algorithms. Keep in mind, each search engine has a different set of algorithms, so optimizing for Google may not work effectively for Yahoo, or any of the others. Confusing? Welcome to the world of SEO (search engine optimization).

So how do I get a top 10 to 30 spot on these SERP’s? Meta tags aren’t the answer; in fact very few search engines use Meta tags anymore for search results. Ok, I’ll hire a SEO firm to do the work. Well here is where you really need to be careful. There is NO MAGIC PILL, and no short cuts, or ways to TRICK the search engines to gain those top results. None of the search engine companies have any strategic alliances with any SEO firms, and SEO firms can’t place your web site on top result pages any more effectively than you can on your own (providing you have the time and skills). Just go to Google’s Information for Webmasters page, its all there in black and white. Unethical SEO’s can even get your web site BANNED by using illegal search engine tactics! Anyone out there guaranteeing top 10 organic or natural results is just trying to clean out your checkbook, so be careful, very careful.

Here are some tips to consider to improve your organic or natural listings:

Create a web-marketing plan for the long term – for example Google may not look at your site for 6 months or more! It takes time and a concerted effort to make your web site more relevant than those already at the top positions.

Less is more. When optimizing your web site, concentrate on fewer keywords, and forget about one-word keywords, the results are too broad. To maximize your keyword efforts, use a few targeted keyword phrases.

Make your site better than the competition. You need to have uniqueness, quality and value to offer your visitors. Without those elements, you most likely won’t push a top site out of its position.

Add new and informative information to your site regularly. Offer information to those seeking your products or services that is relevant and useful. Information that other sites would want to link to.

Do not SPAM. Don’t stuff your site with keywords or try to hide keywords in your background. This is a great way to be banned from the SE’s (search engines).

Hard work. That’s right hard work. It takes months, even years to gain top organic search engine results. If you don’t have patience and time, your efforts will not be rewarded. To be successful you need a long-term dedicated approach. Top organic or natural results don't happen overnight.

If you don’t have the time or correct knowledge to dedicate to your SEO program, hire a qualified SEO firm. Remember, no SEO company can guarantee a top organic or natural SE result position; they have no special magic pill, or special alliances with any search engine companies. With regard to search engines, its a level playing field for all. Don’t be fooled by SEO companies that promise the world. If it sounds to good to be true, it most likely is.

Lastly, if you don’t have a dedicated marketing plan and appropriate budget specifically focused on the Search Engine’s, and you aren’t willing to put the time and effort into an optimization plan, your only other alternative to being on top SERP’s is to invest in a well planned Pay-Per-Click (PPC) advertising program. This too is very tricky, so you may want to hire a qualified professional to optimize your keywords and placement for this type of program. If you don't know how to create an effective PPC program and go about it haphazardly, your ROI will suffer greatly. Remember, if you choose the PPC route, make sure you have deep pockets or a fat checkbook, because you will need to spend considerable dollars to attain your desired goals.

FREE TIPS FOR TOP ORGANIC / NATURAL SEARCH ENGINE POSITION

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